Our Print Processes

4-COLOR DIGITAL PROCESS: We refer to this type of printing as “flat” printing. Because the printing of multiple ink colors is done in one pass, it is the ideal way to print more than one ink color on a piece. Four-color digital process excels at printing dark ink colors on light paper. Light inks cannot be printed on dark papers, as the ink itself is translucent. Additionally, this is not the best choice for printing light inks on light paper (please see “TRADITIONAL LITHOGRAPHY” for light ink on light paper).
 
TRADITIONAL LITHOGRAPHY: Also called “offset lithography," this method is used to print all of our envelopes and a select number of invitations that, for design effect, cannot be printed with our 4-color digital press. In lithography, each color of ink is applied separately, thus multiple ink colors on one piece increase the cost of the printing. White, ecru and metallic inks can be printed onto dark paper using this method (please see “LIGHT INK ON DARK PAPER” below).
 
THERMOGRAPHY: Thermography produces raised printing similar in appearance to engraving but using a different process. Thermography is recommended when printing a dark ink color onto light or medium tone paper with a relatively smooth surface. Thermography is not recommended on textured papers or for small type (10 point or smaller). In thermography each color of ink is applied separately, thus multiple ink colors on one piece increase the cost of the printing.
 
PAPER COLOR/TEXTURE: The color and texture of the paper itself will affect the look of the ink and the quality of the ink deposit. When an even deposit of ink is applied to a textured paper, the ink does not fill all of the dips and grooves in the paper. For the best quality printing with 4-color digital process and thermography, we recommend choosing a light to medium tone paper with a smooth finish for the printed layers.
 
NUMBER OF INKS: With 4-color digital process printing, you can choose multiple ink colors for the same piece at no additional cost. The printing is done in one pass and the registration is perfect. This makes it an excellent choice when you want to use multiple ink colors. With lithography and thermography, each ink color is printed in its own pass, thus multiple ink colors on the same piece increase the cost of the piece. Also, these methods give hairline (i.e., not perfect) registration.
 
ENVELOPE PRINTING: Luscious Verde envelope printing is not done with our 4-color digital process. Each ink color is a separate offset or thermographic run. Multiple ink colors are extra press runs that increase the cost of envelope printing.
  
LIGHT INK ON DARK PAPER: At Luscious Verde, our 4-color digital process excels at printing dark ink on light paper. Lithography and thermography use translucent inks. Printing light ink on a dark paper will be like using a thin coat of white paint on a red wall; you’ll see the red color through the paint. If using a pure white ink or metallic ink, we can run a piece through the press two to three times, at an additional cost, to create a more dense color.